Brand Expression Guidelines for Citroen’s C-line

FOR LANDOR PARIS / Design Director
TEAM: Tristan Macharel / Pam Yanboonruang / Jeremy Barry

The cars of the new C-line are conceived for customers who appreciate a fresh look at cars, who will choose a car both for its reasonable cost of use and its admirable design. The C-line expression fully embraces this disruptive spirit. The creative concepts have the intention to put a smile on people’s faces and make them feel good by offering them a fresh look at cars whilst building on the creative heritage of the brand.